Ljubuški is slowly but surely entering the map of more desirable tourist destinations in recent years, primarily because of its natural assets such as the Kravica waterfall. Tucked away in the village of Hrašljani, between Studenac and Zvirić, the Kravica waterfall on the Trebižat river has been attracting a large number of tourists for years.
The view of the 120-meter-wide semicircle is breathtaking. The picture of a full swimming pool speaks volumes. This treasure is priceless, especially when temperature records are set in Herzegovina.
Not infrequently, well-known tourist magazines include Kravica among the most beautiful waterfalls in the world. It was thanks to them that some of our interlocutors found out about this tourist pearl.
Judging by the crowd at the swimming pool, it is quite certain that the season will be good. The Tourist Board of the City of Ljubuški believes that we are returning to pre-pandemic times. Year 2019 was extremely successful for Kravica. It was visited by 305 thousand guests. This year they expect 80 percent of that record result. The ticket price for domestic guests is 10 marks, for children from 7 to 18 years 5 marks. Foreign guests will pay 20 marks per person for the entrance fee.
Although the Ljubuški region has a lot to offer, unfortunately, there are few multi-day stays. Nevertheless, they are not negligible because that part of Herzegovina is making a touristic boom, especially when it comes to rural tourism, which is a trend in the world, but also with numerous other contents and manifestations. The renovation of the tower of Herceg Stjepan is nearing completion. The Franciscan Museum in Humac, the Koćuša waterfall, and the Roman camp Gračine are also worth visiting
“Over 5,000 nights have been spent in Ljubuški so far, with visitors from 38 countries around the world. The Germans, Poles, Italians, our guests are in the lead”, says Ivan Planinić, representative of the Tourist Board of the City of Ljubuški.
The Tourist Cluster of Herzegovina, on the other hand, points out that more work should be done on accommodation facilities, especially when it comes to hotels.
“Apart from the Bigeste hotel, we do not have significant accommodation facilities. We have smaller facilities, with a smaller number of accommodation units, and that is what will have to be worked on. I think the reason for this is the two-year break due to the well-known situation surrounding the corona crisis, where potential investors have suspended all activities”, points out Stjepan Primorac, president of the Tourism Cluster of Herzegovina.
There is also a lack of quality, educated workforce in tourism. Experts therefore appeal to an education system that should be adapted to the labor market. Ljubuški is no exception.
